An immersive story from China to London along the old spice trade routes.
Fedrigoni’s Marcate paper range had poor performance and poor awareness amongst creatives. The paper range needed a new lease of life.
The solution was to produce a printed piece that creatives would want to keep on their desks that would showcase the Marcate paper range and the imaginative solutions it can be used for. We retold the journey from China to London along the old spice routes which the Marcate ranges colours were originally inspired by. The story was made all the more immersive using a number of pages to create a multi-layered picture with laser-cuttings, foils and embossings bringing the papers to life.