A landmark Cambridge residential development and renovation of a Grade 2 listed Mill

Brand strategy, Visual and verbal language, Marketing suite interior design, Marketing collateral, Brochure, Website, Newspaper advertising, Online advertising, Hoarding design.

Relaunching the industrial revolution in the heart of Cambridge's CB1 Masterplan


The Brief
To create a brand and marketing strategy and campaign for a landmark Cambridge residential development within the larger CB1 regeneration scheme.

The Strategy
Taking inspiration from the site’s industrial past, to celebrate the Mills story. A bronze statue of Ceres - the Godess of the harvest was discovered on the site and brought back to life - becoming the inspiration behind the brand. An illustration of her formed the logo and bold typographic lock-ups inspired by industrial signage helped to tell the story of Ceres’ past present and future.