Re-positioning a global leader of medical packaging into the beauty sector.

Packaging, Visual language, Exhibition Design, Brand development, B2B Marketing, Printed Collateral, Digital advertising, Art direction

A bespoke packaging range to showcase Essentra's production capabilities and position them as the perfect supplier for the beauty industry.


The Brief
Essentra provide innovative packaging solutions to a wide-range of industries and markets. They wanted to grow their business in the beauty sector and appeal to high-end brands and retailers to become their preferred packaging providers.

The Strategy
To position Essentra as the complete packaging solution provider for the beauty industry, we created a range of bespoke 'white label' packaging that spoke the language of the beauty industry. We then launched the packaging range at Luxe Pack Monaco, a prestigious event which all of Europe's top beauty packaging buyers would attend.

Themed around the idea of discovery, our beauty range showcased Essentra's printing and production capabilities from foiling and embossing to specialist security printing.


Designed @ AddisonGroup