Telling the story from barley to bar for the world’s largest brewer

Brand strategy, Visual and verbal language, Annual Report, Sustainability report, Infographics, Animation storyboarding, Toolkits for global markets.

A consistent visual language to tell stories across multiple brands and global markets.


The Brief
Heineken have hundreds of stories to tell, the problem was telling them consistently and effectively at a Heineken Corporation level.

The Strategy
A new infographic and illustration-led creative approach to bring global stories to life so Heineken could start celebrating their successes both internally and externally. We called this the ‘Heineken World’.


Designed @ AddisonGroup